Hob Open Hob

A family helper

The little helper in your home.

Hob plans the week's dinners, keeps an eye on the calendar, holds recipes and cards close, and asks before it changes anything that matters.

Hob, a small round house spirit in a pine hood shaped like a house, holding a lantern

What Hob does

One warm place for everything your family juggles.

Food, plans, letters and the small things you'd otherwise keep in your head. Every part knows about the others, so Hob can join the dots.

  • Dinner's sorted

    Hob suggests the week's dinners around what's on, who's home and what you like, and makes the shopping list from it.

  • Letters become plans Soon

    Forward a school letter or a booking, and Hob turns it into calendar items and to-dos. One inbox to look over instead of five.

  • The week at a glance

    Who drives, what to bring, what's for dinner. On your phone, on the web, and on a kitchen screen the kids can read too.

  • Cards close at hand

    Gift cards are remembered before they expire, and every shop card is ready at the till for the whole family.

Hob asks first

Helpful, never pushy.

Hob works quietly in the background. When it has an idea, you get a draft that shows what would change and why. Nothing happens until someone says yes.

  • Suggestions look like drafts, so you always know what came from Hob.
  • It only asks when it matters. The rest it simply keeps tidy.
  • Ask Hob anything about your week, and it answers from your family's plans.
Hob at work, eyes closed, with lilac smoke curling from its chimney

Why Hob

Works while you sleep.

In English folklore, a hob is a small household spirit that lives by the fire and does the chores at night, while the family sleeps. It never asks for praise. People left out a bowl of cream to say thank you.

A hob is also the stove top, where the family's meals begin. Our Hob is a bit of both: a quiet helper that starts in the kitchen and looks after the rest of the house too.

Yours, and only yours

Your family's things stay your family's.

  • Kept in Europe

    Your family's data is stored in the EU.

  • Locked per family

    Each family's data has its own key, and files are encrypted before they're stored.

  • For everyone at home

    Big, clear text and icons on the kitchen screen, so even the youngest can see what's happening today.

Meet Hob.

Hob is helping its first family now and will open its door to more soon. Already have an account? Hob is waiting for you.